We're a Partnership for Future Generations

Brief version: We help people make more sustainable decisions.

Longer version: We’re a multi-disciplinary Partnership, adding value to our clients by using an evidence-based approach to support sustainable communities and enterprise.

Our partners

Mari Arthur

Mari Arthur

Stakeholder engagement; marketing; communications

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Mari is an expert in marketing, communications and business development. She has significant experience in education and sustainability, and was a key member of the team which started the process culminating in the Well-being of Future Generations Act.

Mari is the Director of Cynnal Cymru.

Dr David Clubb

Dr David Clubb

Digital strategy, event management, sustainable energy

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Tel: +44 7516 314791

David is a specialist in digital strategy and communications, with nearly two decades of experience in the renewable energy sector.

David is a board member of the Institute of Welsh Affairs and Chair of the communications group for Women in STEM. He was previously Director of RenewableUK Cymru, and is an expert in public affairs, event management and digital marketing.


Peter Trott

Peter Trott

Entrepreneurship; governance; infrastructure


Peter is a pioneer of the mobile data sector and has worked in the ICT sector for over 25 years and works as a coach to high-growth and high-potential businesses. He is developing his practice in smart systems, environmental monitoring and management, technological innovation, citizen science, local data ownership and using telecommunications infrastructure for resilience, well-being and sustainability outcomes.

Peter is Chair of Trustees of Cardiff & the Vale Citizens Advice, Vice-Chair of Citizens Advice Cymru and sits on the investment panel Welsh Council for Voluntary Action’s Social Business Growth Fund.

Our name

The apple tree is replete with symbolism, both mythological and contemporary.

We chose the Apple Tree – Afallen – as the name of our partnership because of its associations with sustainability, renewal, and with providing nourishment and goodness.

Committed to sustainability


Afallen is proud to support and champion open-source, local, environmental and ethical ways of doing business. This commitment adds value to our partners, stakeholders and wider society.

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Tel: +44 7516 314791


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